This project showcases the essence of confidence and individuality with Ray-Ban’s iconic eyewear. Designed to appeal to women seeking both style and substance, this campaign emphasizes bold, monochromatic visuals and striking contrasts. The choice of vibrant red lighting enhances the model's silhouette, symbolizing strength, elegance, and modern femininity.
Overview & Problem
The objective was to design a visual campaign that speaks directly to women, conveying both elegance and boldness to engage viewers at exclusive Ray-Ban events. The challenge lay in creating imagery that remains true to Ray-Ban’s classic appeal while highlighting contemporary strength and individuality.
Mood & Atmosphere
The deep, monochromatic red tones create a dramatic and empowering atmosphere, drawing viewers into a world of confidence and elegance. The shadowed lighting technique adds mystery and allure, aligning with the timeless appeal of Ray-Ban while catering to a contemporary female audience. The visuals evoke a sense of empowerment, portraying the Ray-Ban woman as confident, unique, and effortlessly chic.
Credits
Creative Direction and Photography: EVER/DREAM
Styling and Art Direction: Elmar de Jong
